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Why You Should Incorporate Instagram Stories in Your Digital Marketing Strategy


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Instagram Stories can revolutionize your digital marketing strategy. Chey an change the way you relate to your followers and let you achieve all of your business goals. Would you like to know how to make the most of this potential?

Visibility of stories

Based on the latest data from October of 2017, Stories had 300 million active users daily. Compared to the 800 million that used Instagram every day back then, it’s not a bad number. If we add Snapchat to the mix, Instagram stories would have four times more visibility than its competitor. All this data shows us one thing: you can’t ignore this resource when developing your digital marketing strategy.

The normal publications on Instagram are being hurt today by their very large numbers, as well as by changes in the algorithm. This makes it more challenging to reach new audiences. Fortunately, we recently talked about how to overcome these difficulties and achieve success with your Instagram marketing strategy.

Based on the latest data from October of 2017, Stories had 300 million active users daily. Compared to the 800 million that used Instagram every day back then, it’s not a bad number. If we add Snapchat to the mix, Instagram stories would have four times more visibility than its competitor. All this data shows us one thing: you can’t ignore this resource when developing your digital marketing strategy.

The normal publications on Instagram are being hurt today by their very large numbers, as well as by changes in the algorithm. This makes it more challenging to reach new audiences. Fortunately, we recently talked about how to overcome these difficulties and achieve success with your Instagram marketing strategy.

What should you publish in Stories

Stories offer some unique communication opportunities: after 24 hours, the publication will now disappear. Before, it lasted forever. And now, accounts can save them in their profile so that users can see them at any time.

The ephemeral nature of Stories uses FOMO (Fear of Missing Out) so that users will actively continue to look for certain content. Stories can be the key to whether a user follows a brand or not. For example, users won’t want to miss the Stories in case the brand publishes a discount coupon.

And as is always the case with Social Media, you don’t have to publish just to publish. The content must always be quality content and provide value. The more interest it awakens in each user, the sooner it will appear among their stories. All this is especially relevant because if the user stops following your stories, then your stories will no longer appear in their feed. You will have lost your opportunity for this extra visibility.

Stories can help your digital marketing strategy by humanizing your brand through photos and videos which offer a glimpse into the behind-the-scenes activity at your company. And you can also do quick surveys with your followers. Even though these may not be overly formal, they can still bring you closer to understanding the tastes and preferences of your audience.

But what we like most about Stories is that they allow you to add links. Before, you could only have one link, and it was in the profile. Stories are the best resource to drive traffic to your website.

To add links, accounts must have more than 10,000 followers and be a company profile.

Instagram Stories on SocialPubli.com

Now that you’ve seen the full potential of Stories, we are pleased to announce that you will soon be able to run your campaigns with Instagram Stories using our platform. We hope this will increase the traffic and visibility of your brand with the influencers’ audience niches.

influencer stories

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